About Upmind
Upmind exists to help you love your everyday while running & growing your online service business.
It does that by automating as many of the processes as possible - and by putting as much control as possible in the hands of the client rather than being staff driven. It allows businesses to get away from old complicated manual systems and processes, and move to a state-of-the-art platform that is powerful, flexible, API-first and beautiful.
We believe that companies are becoming increasing customer-centric and that the client is at the heart of every service business. We position your clients as the “centre” of the Upmind experience.
Upmind sits on top of any external service with an API and allows you to tie events in Upmind (be they billing events, or actions by clients or users) to external API calls. At its most simple, that means you can create, suspend and terminate external service lifecycles, but at it’s most powerful it allows deep integration of our marketplace into your business platform.
Our History
We understand the challenges businesses face because we’ve been there ourselves.
Upmind was built from real-world experience, ensuring that every feature is designed to solve common pain points like outdated UX, unreliable payment gateways, and complex integrations.
Our roots run deep in the web hosting and SaaS industry. The founders of Upmind also built and ran successful hosting businesses, including:
We saw firsthand how fragmented, outdated platforms created unnecessary complexity for businesses trying to manage clients, subscriptions, and finances. That’s why we built Upmind – a modern, automated, and intuitive platform that removes barriers to growth.
Paragon Internet Group
Web Hosting
Fixed.net
WordPress Hosting
Verpex
Web Hosting
Stablepoint
Reseller Hosting
World Host Group
Enterprise Hosting
Upmind originally began development as in-house software for a large web hosting group. It was imagined as internal software to co-ordinate billing and client management for a number of different brands and support teams.
In 2017, shortly after development work started, the hosting group was sold. Unwilling to let the work so far be abandoned, Seb bought back the foundations of the Upmind software and took on the development team himself.
The scope of the project was then widened, not least in turning Upmind into a SAAS platform for others to use. However the fundamental idea — an all-in-one scalable business automation platform for online service businesses — remained.
Today, Upmind Automation Limited is a UK business, and remains privately owned; funded and managed by the founders and leadership team.
Automation should 'just work'
Businesses shouldn’t waste time on manual billing, integrations, or workarounds. Automation should be reliable and ready from day one.
Reliability is non-negotiable
Payments should always sync, APIs should work without fail, and automation should never break or fail silently.
User experience matters
Business management should be simple, intuitive, and efficient. A modern, well-designed UI makes all the difference.
Security is paramount
As an ISO 27001-certified company, we uphold strict security standards to protect businesses and their data.
Transparency builds trust
Our pricing, integrations, and roadmap are always clear, open, and community-driven to ensure accountability.
